Facebook released a new version of facebook questions on Thursday which can be used on brand pages. The new version of Facebook questions has a couple of interesting features, as opposed to asking questions of people you don’t know, the whole set up of facebook questions is aimed at asking your friends. It also seems to have developed quite a response on facebook and number of questions already.
When asking a question, users can not only create a poll but also ask a question with an open ended answer. For instances like ‘a place to visit on a rainy day’ where the answer is short, users can use a web page or a place for the recommendation. For more open ended questions the response builds using the comments. With the increase in respondents the bar fills up blue as shown in the picture below. Questions that people answer automatically appear in their news feed and can be shared with their friends. A really popular question can generate lots of interest on the web.
The potential to gain information from your friends about your brand is certainly useful. Especially when considering one of the questions I always get asked when promoting social media is how do we know if people visit our properties after seeing a facebook update etc. Well now you can ask and the helpful folk at mashable have created this handy guide!
Of course with everything it’s all about the type of responses you get, if a question is open you may not find out anything but if it is closed to restrain the diversity of response. Although you will get really useful information you also get silly responses too if a question is open ended.