Category Archives: statistics

The Elephant in the Room

I was at a digital media conference last week, and one of things that was mentioned is that Wikipedia is probably the first source of information people use in looking for any topic.

There is also a general assumption that wikipedia unreliable, it has in recent years made moves to correctly insist on correct citations for the information on the site.

Last year the British Museum had a Wikipedian work on site for 5 weeks to improve the standard of articles relating to objects in its collection. The Brooklyn Museum embraced wikipedia with it’s seductive subversive wikipedia work and Imperial College London have been in the news in the last day or so and they too are starting to embrace Wikipedia.

The start of the visitor journey? Our National Trust website is top but Wikipedia is 2nd. Which do people click?

The visitor journey framework is often used in talking about the overall visitor experience, our websites are often the first place we assume people visit who want stimulation or planning information. However where does a visitors journey really start? With Wikipedia’s growth as not only a search result but a developing reputation for a source for a quick and general information on any topic. Wikipedia has perhaps become one of the first places where a visitors journey really starts?

Wikipedia is here to stay and with a readership of 365 million per month it may very well the best place to start if you want to engage an online audience.

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Filed under Social Media, statistics

You can prove anything with statistics!

It may be that I’ve had numbers on my mind, but recently everywhere I go I’ve come across statistics. From the episode of ‘Yes Primeminister’ I watched the other night to a meeting on Friday where I was casually asked how many hits Quebecs introduction video I’d uploaded a weeks ago had now. Through to reading about culture24 starting research into how museums measure success online.

It got me thinking as to how useful statistics actually are in relation to a Heritage/Museum Youtube channel and what they can prove. Certainly Youtube is excellent if you want to find out information about how many people have been looking at your video (108 so far). Just look at the some of the insight information for the Quebec video below!

Insight information from Youtube

It makes for an interesting read; it tells me where hits have came from and it tells me the video is most popular with 13-17 year old males. It tells me where hits have came from and it also tells me where in the world people who watch the video are from (hits from Canada, USA, Finland and even Saudi Arabia!).However it won’t tell me how many of these people will then go and visit Quebec House and chances are I will probably never know.  Arguably people from around the world will probably never visit Quebec House after seeing a video on Youtube. This got me thinking, I wonder if this is the only measure of success?Other factors can also be used to judge success. Virtual visit themselves are important; they expand access to audiences who may not have the ability to travel to a place to see it in reality. So in these terms virtual visits from places like Saudi Arabia and Canada are a success in themselves. 

You can prove anything with statistics, but how should we measure success? Should it be a numbers game or should other measures be used?

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Filed under Social Media, statistics, Youtube