Tag Archives: digital media

Quick Hit: Our Digital Future

My fianceé sent me this link today; I think it’s a fantastic article about how future generations will view digital and the web in general and well worth a read because it envisages not unlike National Trust Strategy how things will be in 2020.

I won’t re-write the article but this is the basic introduction or follow this link to the whole article! Happy Reading!

Are you ready for the connected generation?

The rise of Generation C, Roman Friedrich, Michael Peterson and Alex Koster, Strategy + Business, Issue 62, Spring, 2011. pp55-61.

The ‘C’ in Generation C stands for connected, communicating, content-centric, computerised, community-oriented, always clicking. It’s the generation born after 1990, whose whole reality has been shaped by the Internet, mobile phones and social networking. This is illustrated in a great introduction that provides a future snapshot into the life of a 20-year-old in 2020.

The authors’ thought-provoking message is that increasingly sophisticated technologies and a new generation of tech-savvy people entering the workplace will have major implications for organisations in terms of how their business operates and the nature of work.

Key messages

  • Generation C people have owned handheld devices all of their lives and often use them for up to six hours a day. They have mobiles but prefer sending texts. They use their computers for social media such as instant messaging, Facebook and YouTube.
  • The boundaries between work and personal activities will become increasingly blurred over the next decade, with 24/7 mobile and internet connectivity the norm.
  • This has huge implications for the nature of work and working. Organisations need to look at more flexible working, changes to hierarchical organisational structures and a move to more virtual work communities, often operating out of different countries.
  • Not surprisingly, the authors suggest that telecoms is the industry likely to be most affected, but they also highlight the impact on other sectors such as healthcare, where consumers will have access to more information on diagnoses and treatments, and social media will be used for medical research.
  • Organisations need to start thinking now about the strategies they will adopt when Generation C enters the workplace by 2020, and should see the changes not as a threat but as a means to increased organisation success.

Leave a comment

Filed under Quick Hits

Where did the images come from?

I’ve not posted for a while having been on holiday been dragged around potential wedding venues, not always a major chore when the venues include Fountains Abbey and Gibside. I did however manage to get away long enough to check out the new Northern Spirit Exhibition at the Laing Art Gallery in Newcastle Upon Tyne.

It was a good exhibition and has already been reviewed by the Museums Journal so I won’t recover old ground. There were a couple of features that touch upon my special interest of all things social and digital though.

Firstly, and I didn’t take a picture of this as it was against Tyne & Wear Museums photography policy, there was digital access on touch screen devices which provided more information about the objects on show.

A projected image from a photo competition on Flickr

However the major thing I was impressed at was a projector of images just outside the exhibition. The projector was showing images which had been collected via flickr as a competition. There was also a touch screen showing a map allowing people to click on locations and view the images. What was most interesting about the projected images was how long people stood around looking to see if they knew where it was.

I think it was a fantastic example of a linked up approach with use of social media and a real world presense. There was certainly a real sense of dialouge and user interaction, which really impressed me.

People (alas my brother and sister in law) trying out the touch screen interface

Leave a comment

Filed under Collections, Social Media

Quick Hit: Digital Roundtable

We’re in the middle of an office move here at our hub at Polesden Lacey and I haven’t really had time to post anything substantial this week!

However I have noticed an interesting article in the Museums Journal this month. You can view the article here if you are a member.

For those of you who aren’t I think a summary of the key points I took from it would be that (and everyone says this) lack of time, fear of allowing open access/dialogue and lack of knowledge are major threats to our digital offers. We don’t always think about whom our digital offer is for and all to often fall into the trap of ‘we must do social/digital media’ simply because we think ought to. Finally we don’t alway evaluate our digital presence well.

It’s an interesting piece and well worth a read!

Leave a comment

Filed under Quick Hits

The Elephant in the Room

I was at a digital media conference last week, and one of things that was mentioned is that Wikipedia is probably the first source of information people use in looking for any topic.

There is also a general assumption that wikipedia unreliable, it has in recent years made moves to correctly insist on correct citations for the information on the site.

Last year the British Museum had a Wikipedian work on site for 5 weeks to improve the standard of articles relating to objects in its collection. The Brooklyn Museum embraced wikipedia with it’s seductive subversive wikipedia work and Imperial College London have been in the news in the last day or so and they too are starting to embrace Wikipedia.

The start of the visitor journey? Our National Trust website is top but Wikipedia is 2nd. Which do people click?

The visitor journey framework is often used in talking about the overall visitor experience, our websites are often the first place we assume people visit who want stimulation or planning information. However where does a visitors journey really start? With Wikipedia’s growth as not only a search result but a developing reputation for a source for a quick and general information on any topic. Wikipedia has perhaps become one of the first places where a visitors journey really starts?

Wikipedia is here to stay and with a readership of 365 million per month it may very well the best place to start if you want to engage an online audience.

1 Comment

Filed under Social Media, statistics

Art powered by Google!

As you may have noticed below your google search bar yesterday, the 1st saw the lauch of Google Art Project. To quote the website, “the project is a unique collaboration between google and some of the most acclaimed art museums to enable people to view and explore more than 1000 artworks in extraordinary detail”.

Virtual visitors can choose to view galleries from 17 major institutions

 The site has three major features. For those who have used googles streetview, the first will be familiar. Google have taken the technology used to image the streets of the world inside these major art institutions. I’ve attached an picture of myself navigating around Room 9 ‘Art and Sublime’ at Tate Britain. Navigation is simply carried out by click arrows back and forward.

Google have taken its streetview technology inside some of the world most famous art museums.

The other major technology related feature is looking at the art itself.  You can select to view the art work on the wall in closer detail using street views zoom feature. Here is the digital version of Turners ‘Death on a Pale Horse’. Each artwork also has ample amounts of information such as viewing notes, artists history etc.

Virtual visitors can move around the galleries and view detailed images of the works on show.

Each institution has also nominated a piece for ‘giga-pixel’ photography. As the press release states ‘each such image contains around 7 billion pixels, enabling the viewer to study details of the brushwork and patina beyond that possible with the naked eye’.

The third interesting feature is that those with google accounts can sign in and create their own collection from the 17 galleries. You can even add comments to specific zoom levels. All this can be then be shared with family and friends!

It’s an impressive site, which of course also has some failings. A quick search this morning found this article in the telegraph. I think the author may have been expecting too much. Here’s hoping that google continue to add new galleries in the future. In the meantime if you want to see some real Turners, Petworth House in West Sussex has ample to choose from!

2 Comments

Filed under augmented reality, online exhibitions

Pseudo Books?

Part of the collections of Scotney Castle are seven visiting albums compiled by Christopher and Elizabeth Hussey covering a period from April 1936 through to September 1968. 

Watercolour and pictures of Corsham Court Wilshire © National Trust / Charles Thomas

The first four albums for the period 1936-1955 are a record of country house visits paid almost entirely in England, Wales and Scotland, while the three albums for 1961-1968 record foreign holidays and travels.

Over the last week I’ve been developing ways we could use these stunning albums in new ways. The first and simplest I’ve been working on is combining all the images into a single .PDF to use as an eBook.

The second has been working on has been creating a page flip version of the album for use on a external device. Having no skill in creating flash files myself, I’ve been scouring the web and I’ve come up with a number of ways to do this, either using software or sending .PDF files to be converted. I’ve also discovered this free version of doing it, so far it seems to be working fine!

Certainly technology like this is exciting and allows us to look at documents and books which are maybe too valuable or distant to be read in a traditional way. Digital versions of books seem to becoming more and more popular. Something apple seem keen to capitalise on with the launch of the book version of Itunes…..Ibooks!

Having access to information easily is important and interesting but is the wow factor of lost in seeing only a digital copy? Can they really ever replace the real thing? Answers on an electronic postcard!

5 Comments

Filed under Ebooks, Flip-Page, Ipad, National Trust