Tag Archives: social media

Quick Hit: Our Digital Future

My fianceé sent me this link today; I think it’s a fantastic article about how future generations will view digital and the web in general and well worth a read because it envisages not unlike National Trust Strategy how things will be in 2020.

I won’t re-write the article but this is the basic introduction or follow this link to the whole article! Happy Reading!

Are you ready for the connected generation?

The rise of Generation C, Roman Friedrich, Michael Peterson and Alex Koster, Strategy + Business, Issue 62, Spring, 2011. pp55-61.

The ‘C’ in Generation C stands for connected, communicating, content-centric, computerised, community-oriented, always clicking. It’s the generation born after 1990, whose whole reality has been shaped by the Internet, mobile phones and social networking. This is illustrated in a great introduction that provides a future snapshot into the life of a 20-year-old in 2020.

The authors’ thought-provoking message is that increasingly sophisticated technologies and a new generation of tech-savvy people entering the workplace will have major implications for organisations in terms of how their business operates and the nature of work.

Key messages

  • Generation C people have owned handheld devices all of their lives and often use them for up to six hours a day. They have mobiles but prefer sending texts. They use their computers for social media such as instant messaging, Facebook and YouTube.
  • The boundaries between work and personal activities will become increasingly blurred over the next decade, with 24/7 mobile and internet connectivity the norm.
  • This has huge implications for the nature of work and working. Organisations need to look at more flexible working, changes to hierarchical organisational structures and a move to more virtual work communities, often operating out of different countries.
  • Not surprisingly, the authors suggest that telecoms is the industry likely to be most affected, but they also highlight the impact on other sectors such as healthcare, where consumers will have access to more information on diagnoses and treatments, and social media will be used for medical research.
  • Organisations need to start thinking now about the strategies they will adopt when Generation C enters the workplace by 2020, and should see the changes not as a threat but as a means to increased organisation success.

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Quick Hit: Digital Roundtable

We’re in the middle of an office move here at our hub at Polesden Lacey and I haven’t really had time to post anything substantial this week!

However I have noticed an interesting article in the Museums Journal this month. You can view the article here if you are a member.

For those of you who aren’t I think a summary of the key points I took from it would be that (and everyone says this) lack of time, fear of allowing open access/dialogue and lack of knowledge are major threats to our digital offers. We don’t always think about whom our digital offer is for and all to often fall into the trap of ‘we must do social/digital media’ simply because we think ought to. Finally we don’t alway evaluate our digital presence well.

It’s an interesting piece and well worth a read!

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Asking the right questions?

Facebook released a new version of facebook questions on Thursday which can be used on brand pages. The new version of Facebook questions has a couple of interesting features, as opposed to asking questions of people you don’t know, the whole set up of facebook questions is aimed at asking your friends. It also seems to have developed quite a response on facebook and number of questions already.

Just like using this Edwardian telephone to ask a friend for some advice or to answer a question, facebook friends allows you to ask all your friends any question you want! © National Trust / Andrew Fetherston

When asking a question, users can not only create a poll but also ask a question with an open ended answer. For instances like ‘a place to visit on a rainy day’ where the answer is short, users can use a web page or a place for the recommendation. For more open ended questions the response builds using the comments. With the increase in respondents the bar fills up blue as shown in the picture below. Questions that people answer automatically appear in their news feed and can be shared with their friends. A really popular question can generate lots of interest on the web.

The potential to gain information from your friends about your brand is certainly useful. Especially when considering one of the questions I always get asked when promoting social media is how do we know if people visit our properties after seeing a facebook update etc. Well now you can ask and the helpful folk at mashable have created this handy guide!

Interesting to see that Mac isn't far behind the PC in this response to a facebook question yesterday, also worth noting is the just over 22,000 respondents in only 15 hours.

Of course with everything it’s all about the type of responses you get, if a question is open you may not find out anything but if it is closed to restrain the diversity of response. Although you will get really useful information you also get silly responses too if a question is open ended.

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Video is Everywhere.

I’ve been giving the idea of video sharing a bit of thought recently, mostly since I’ve been editing a conservation video for Clandon Park, in fact I’ve attached the test version. Video sharing isn’t a new idea by any means, the often quoted fact is that youtube is the second most used search engine on the web.  What is new and is noticeable every time you go on facebook is that social networks are being used increasingly to share video between friends. I find the growing trend interesting for a couple of reasons.

Firstly it marks a growing change in the way we view videos, increasingly we are sharing videos via social media and the number of unique view from places like facebook and twitter are on the rise. If you want to share a video the best place to start it would appear is on these social media sites.

Secondly there is a growing trend to create ‘playlist’ of videos on social media websites for the benefit or your friends online. These tend to come in the form of music videos that the user likes or in some cases favourite film clips but people are also sharing videos that interest them and hopefully online friends. I find it interesting because these users are curating video clips and sharing them online.

With growing bandwidth it is now easier than ever to stream high quality videos at home. The increase in 3G enabled smartphone has also seen the increase in the idea of watching videos on the move. This doesn’t stop with the ability to watch videos through youtube or other social media sites though. As network access/speed increases and cameras get better in mobile devices the ability to make videos and upload them on the move will grow.

I really like the idea of user generated videos made on the move and uploaded via smartphones  and shared socially.  It could be used in any numbers of ways, like navigation by recommendation or even a crowd curated video competition.  In 2o11 video will be everywhere!

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Filed under Mobile Video, Social Media, Youtube

Christmas Collections

A Father Christmas shaped cake decoration from Standen

I’ve been scratching my head about what to write this week, I’ve been trying to find some new innovative way of showing off some of the items in the collections here related to Christmas.

After giving it some thought and I’ve decided the best thing to do is a good old fashioned christmas special.  So here are my favourite sites  I’ve mentioned over the last few months.

I feel I couldn’t start off with  my fauvorites without mentioning blogging, it’s such a good way to get information into a wider audience and also finding out information. If you haven’t done already check out the regional blog we started in November.

Kipling sketched this coat, meant as a present for John Kipling in 1907. It probably would have been useful in the cold weather we're coping with at the moment!

 Secondly here’s my page flip version of a Christmas card from the Polesden Collection, the card itself if from 1933 and features a very young Princess Elizabeth. You can view the card by clicking this link. Issuu turns .PDF into a professional page flip link. I’ve been using it quite a lot and hopefully I’ll be using it a bit more in the future to turn some of the books in our collections into digital versions.

Thirdly, my other fauvorite website is the interactive timelines which you can create on dipity.com. It’s a brilliant way to display information in more interesting way than just plain text. It’s free, it can be used collabratively and it has a couple of different ways of displaying the information you input.

I think that sums up my highlight for 2010, no doubt 2011 will bring a bounty of digital treats!

Merry Christmas and Happy New Year

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Turning on the Lights

Hi my name is Adam and I’m the new Collections Engagement Officer for the National Trust in the South East Region and this is a blog that I’ll be updating over the course of the next year.

As well as getting to know this entirely new role I’ve been stressing and thinking about exactly what I’m going to write about over the last two weeks. I’ve been drawing ideas from lots of different blogs around the internet and have came to the following conclusion; although this blog is about collections owned by the national trust I didn’t want to make another version of Emile de Bruijn’s excellent blog Treasure Hunt.

So what I’ve decided to do is leave it fairly open, I’m going to talk about collections and objects, but I’m also going to talk about the ways we and others have put the ‘spotlight’ on collections. I’m going to talk about using social media, augmented reality and online exhibitions. I may also from time to time talk about other things. So I’m open to suggestions and ideas so please feel free to leave any comments!

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Filed under augmented reality, Collections, National Trust, online exhibitions, Social Media