Tag Archives: statistics

Asking the right questions?

Facebook released a new version of facebook questions on Thursday which can be used on brand pages. The new version of Facebook questions has a couple of interesting features, as opposed to asking questions of people you don’t know, the whole set up of facebook questions is aimed at asking your friends. It also seems to have developed quite a response on facebook and number of questions already.

Just like using this Edwardian telephone to ask a friend for some advice or to answer a question, facebook friends allows you to ask all your friends any question you want! © National Trust / Andrew Fetherston

When asking a question, users can not only create a poll but also ask a question with an open ended answer. For instances like ‘a place to visit on a rainy day’ where the answer is short, users can use a web page or a place for the recommendation. For more open ended questions the response builds using the comments. With the increase in respondents the bar fills up blue as shown in the picture below. Questions that people answer automatically appear in their news feed and can be shared with their friends. A really popular question can generate lots of interest on the web.

The potential to gain information from your friends about your brand is certainly useful. Especially when considering one of the questions I always get asked when promoting social media is how do we know if people visit our properties after seeing a facebook update etc. Well now you can ask and the helpful folk at mashable have created this handy guide!

Interesting to see that Mac isn't far behind the PC in this response to a facebook question yesterday, also worth noting is the just over 22,000 respondents in only 15 hours.

Of course with everything it’s all about the type of responses you get, if a question is open you may not find out anything but if it is closed to restrain the diversity of response. Although you will get really useful information you also get silly responses too if a question is open ended.

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Filed under Social Media

You can prove anything with statistics!

It may be that I’ve had numbers on my mind, but recently everywhere I go I’ve come across statistics. From the episode of ‘Yes Primeminister’ I watched the other night to a meeting on Friday where I was casually asked how many hits Quebecs introduction video I’d uploaded a weeks ago had now. Through to reading about culture24 starting research into how museums measure success online.

It got me thinking as to how useful statistics actually are in relation to a Heritage/Museum Youtube channel and what they can prove. Certainly Youtube is excellent if you want to find out information about how many people have been looking at your video (108 so far). Just look at the some of the insight information for the Quebec video below!

Insight information from Youtube

It makes for an interesting read; it tells me where hits have came from and it tells me the video is most popular with 13-17 year old males. It tells me where hits have came from and it also tells me where in the world people who watch the video are from (hits from Canada, USA, Finland and even Saudi Arabia!).However it won’t tell me how many of these people will then go and visit Quebec House and chances are I will probably never know.  Arguably people from around the world will probably never visit Quebec House after seeing a video on Youtube. This got me thinking, I wonder if this is the only measure of success?Other factors can also be used to judge success. Virtual visit themselves are important; they expand access to audiences who may not have the ability to travel to a place to see it in reality. So in these terms virtual visits from places like Saudi Arabia and Canada are a success in themselves. 

You can prove anything with statistics, but how should we measure success? Should it be a numbers game or should other measures be used?

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Filed under Social Media, statistics, Youtube