I talked about QR codes a few weeks ago and you can see that entry here. Judging by the amounts of hits the entry got, it would appear I’m not the only person who has been considering QR codes.
As I’m sure I’ve mentioned before, I’m an avid reader of Nina Simon’s blog Museums 2.0. This week she has blogged about QR codes, and I had a ‘doh!’ moment. You can read Nina’s blog entry here.
In my original entry I pointed that not many people know about QR codes, although it never dawned on me to offer a solution. Which is where Nina’s entry fills in the blanks I missed out! QR codes without context only appeal to a small audience, by putting the code in context they become more appealing to a general audience. It’s not rocket science, which is why I am a little embarrased I never even considered it in my original post!
One of the other things I said was not everyone has a smart phone, on that note you may find this article by the BBC interesting. The general tag line is a third of adults use a smart phone, however there are loads of interesting bits of information in there.
There is a potentially massive audience with smart phones out there. Are QR codes the best way to engage this increasing audience?